Choose and buy the right domain name for your site
The importance of a good domain name
The domain name that is basically the address of your site in the Internet can also be an important aspect of promoting your brand, and capitalizing on a cleverly chosen name.
Having your own domain name (if it is carefully chosen) can have a great effect on people being able to easily remember how to find and access your site.>>Click here to learn more
Use your own unique domain name even with a Starter site
Yorname also provides a free SSL certificate (which is now required by all main search engines) for all domain names.
How to choose a good name for your site
• Choose a name that is easy to write and pronounce;
• Your domain name need to be easy to remember;
• Other things being equal, a shorter name is the better option.
Try to base your domain name on keywords and/or your brand
If you have a well known brand, globally or locally, your potential customers will search for that name on Google. In this case it makes sense to use your brand in the domain name or even as your domain name.
Create a domain name based on relevant keywords
If you don't have a well-established brand the best option for you is to use keywords in you domain name.
For example, healthy-breakfast-cereals.com.
Also include your physical location in your domain name If you have one. For example, breakfast-cereals-seattle.com. It will help local people find your site and see what you offer.
A combination of both these methods is also an option to consider
Especially if you believe that your brand will grow in stature and more people type it in Google to find you.
For example, mamas-breakfast-seattle.com
Try to only use 1 hyphen, at most 2.
Which domain zone to choose
We recommend using .com when possible as this is the most recognizable one and using it will help your site look even more reliable and trustworthy.
.net and .org are next in popularity.
Use a geographical TLD (for example, .co.uk, .fr, co.ng, co.za, etc) only if your readers are familiar with it. Also we do not recommend using them if your business does not have an actual connection with the territory represented by such a TLD.
With more rare and exotic TLDs (for example, .biz, .site, .co, .io) it is a good idea to make the TLD a part of your brand or closely associated with your brand (for example, promote your brand and your domain name together).
For example chef.biz