Create rich original content

Finding answers quickly in your site is important to your readers and to Google


Copying content from other places on the internet,

even if it is your own, actually hurts your site.

Having content that can be found somewhere else on the web actually hurts the rank of your site. Why present a site in the search results if someone has already said what you are saying? Google has a strong preference for original content.

Your content needs to be original.

There is no point in copying content from other places on the internet. If you already have a site (and plan to keep it running) then don't use the same words and phrases even if you are presenting the same topic. Find a new way to say it. You will find that your content actually improves because you have had a chance to think about it more and present it in a way that is even easier for your reader to understand.


Another important quality of your content is to be regularly updated.

You want to take care of your website like you do a garden, a showcase on the street or the menu of a good restaurant. Adapt and improve it continuously.

A website is alive,

It needs to be updated with new information, new pictures, new links... with SimpleDifferent is so easy to edit your site, you have no excuse not to take care of your regular readers and to improve the way you explain your activity. As a bonus this also gives a signal to the search engines that your website is active and interesting.

Journal & Blog

Among the page types that are available to SimpleDifferent users is a Journal page, which acts like a simplified blog, it can allow you to keep a thread of dated news. It is a relevant page to announce events or keep your personal reflections and have them automatically organized by time. And of course Google and readers love to see that your site is being updated often.