The content of your website should be organized so that readers can easily find what they are looking for.
We have a few sayings around here. "One page, one topic." and "One chapter, one idea"
• Organize your content so that each topic you cover has its own page.
• Label your tabs in a way that visitors will be able to guess its content.
If the content of a page can't be guessed through the name of the tab, consider moving the content to another page or creating a new page. Be careful not to have content in your site that does not appear in the list of tabs.
• Links between pages give readers options and allow them to further develop the subject they are reading about. The number of pages read per visitor is often more important than the number of visits itself ... Learn more about the importance of inward links
• Within your pages, break your content into relevant chapters, setting Titles (the T icon in the text Editor) to describe as accurately as possible the content that is to follow. Be precise and specific. If you are careful you will also be able to capture some of the keywords that you have previously defined as important into this title.
• All this will make it much easier for your readers to navigate your site. Your pages are always easily visible from the menu bar on the left hand side of your site. If each topic is given its own page then readers will be able to quickly navigate to the topic they are looking for while skipping the topics that do not interest them.
Remember the same concepts that help your reader also help Google.
By organizing your site so that each different topic has its own page you are also placing strongly related keywords onto a single page. Google understands words and the relation between them when it is referencing your content. You are basically helping Google to provide the relevant pages to readers.