Most of the time you future clients don't know your name yet.
You want to be found for what you do, not by a name that if it is original enough will be found anyway.
How to check Google and other search engines to see how your site is really doing.
When you are working on the promotion of your website you will need to check how the keywords and phrases that you have chosen and carefully implemented for your reader into your website, are working for Google and other search engines.
Search engines try tirelessly to present the most relevant and helpful answer to their user's questions. Just like you when you are creating your site. You share the same goal.
Think about you reader's needs, Google will think about your site.
1. Search for the words that your users would actually use.
In most cases, It won't do much good to search for your name, unless you are also promoting a Brand. When you search for your name, if it is original enough, it is likely that it will appear near the top of Google search results. However very few people will actually be typing your site name into Google. Most people that are looking for you won't even know you exist. Instead they will be searching for the key expressions that you have used on your site to describe your activity accordingly to your reader's language.
List 5 or 6 typical searches that you think people looking for your site will most likely type in search engines.
It is with these typical sentences that you want to test how your site is showing in search results. If you followed our write for the web guide, you know what these questions are already.
Look in the first 5 pages, of Google, Yahoo, Bing, and keep track of the position of your site for each request on each search engines. If your site is new, you want to do this every week, for a month before you make any changes to your site.
2. Make sure you are working with a fresh browser. Google takes the sites that you have visited into account when it is displaying what it thinks you would like to see. Your browser cache can influence the placement of your site and make the placement look better than it actually is. It is a good idea to use a browser that you don't typically use when you are doing testing with Google. Also you can set up this browser to work in private mode so it does not save any information. This way you are always sure that you have a fresh browser.
3. Make small changes to your content and wait.
If you decide to tweak your content in relation to what the users of search engines are looking for, you want to keep this in mind: The search engines take time to reference the changes and even more time to start registering these changes when people are making searches. A good rule is to check your placement in Google every two weeks and wait at least that between changes to your site. Otherwise you will simply not have enough time to correctly judge the consequences of what you have done. Small changes, regular checks, observation will serve you better than radical changes every week. Give time to the process.
4. Once or twice a year you may want to think about the questions that you answer in your site, the questions you defined in the first stage of the writing process.
With the results that you now have from Google. If you keep track of your sites placement in Google over the course of a year, you will have a basis to re-think your questions and decide whether it would be a good idea to add content to your pages, or pages to your site. It will also give you an understanding of how to best make changes to your keywords and expressions.