How to use social networks to promote your website

You need to understand what these social networks are and how they work before you can build a strategy to use them to promote your website. 

How your Facebook page compare to your website ?

Facebook is now unavoidable. The incredible number of people who have an account on Facebook or other social networks drives some of them to think that having such a page is the same thing as having a proper website, or that a Facebook page is actually an efficient presentation website...

A facebook page is not a good presentation website.

But a facebook page is an important aspect of your presence on the web.

This subject could be the topic of a book about the evolution of the internet and its perception by the general public. However we will try to give you some simple advice about how you can actually use Facebook to promote your site.

  • The first purpose of a presentation website is to be a place where you can control the way you expose or explain your activity.

  • You want to be able to reorganize, edit, update and improve your content as many times as needed with as much ease as possible.

  • Your website is an important showcase, it is not a billboard where anybody can write

  • Your personal or professional social network ( Facebook, LinkedIn, ...)  page is an important complement to your site. It is not your site.

  • If your site were an island. The social networks, would be important cruise companies bringing passengers to your site, and of course boats are not the island.

  • Social network are subject to all kinds of changes which you can not control, from the way they deal with your private data, to the way a couple of unhappy clients can ruin the experience for everybody,
  • It is also important to note the very different kinds of behavior you are expected to have on such a platform when it comes to business ... the number of contacts starts to be more important than the quality of these contacts ? Or is it the type of relationship to your contacts that is just different ?
  • On your website all your effort is to explain a subject you know well, in a clear and useful way, to a reader. 
Click here to visit SimpleDifferent's Facebook page for an example of how to integrate Facebook to support your online activities. 

So, how can I use Facebook, LinkedIn and other social networks to promote my activity ?

1. Don't sign up without studying how it works. 

  • A LinkedIn page is often a nice way to post what can be considered a modern CV, showing that you are part of a larger group of professionals. Your account will connect you to your former colleagues and clients. It is usually very professionally oriented.
  • A Facebook page, has the first quality of being hosted on a very popular social network. The primary activity on Facebook is to share status updates and links to pages and to this effect it works very well. 
  • Other social networks, have various qualities, but keep in mind that their main objective is to have a maximum number of subscribers sending each other all kinds of invitations and links. The quality of these links is often less important than their potential to spread like a virus. (Viral Marketing)

2. Be careful to separate what is professional and what is personal. 

A Facebook page is often a personal thing, with your close friends and family listed as contacts. If you believe that your business can benefit from such a page. Create a dedicated page for your business. This will keep your personal posts off your business site and vice versa. That said, your business contacts might want to know a little bit about the person who is behind the business so don't be scared to post things about yourself, just keep them professional.

3. Know it can be time consuming to maintain such a page.

These services are designed to keep subscribers clicking, addicted to the simple use of it. You need to be constantly posting interesting and relevant status updates to keep your social network followers interested. 

4. Keep it interesting for your reader

Originality and usefulness should be the core of all "strategies" to promote your activity on the net. If you understand that a Facebook page could be a nice complement to your business, and you understand the time and effort it requires then social networks could be a very nice way to promote your site.

Remember though that you don't need to have a social network account in order for your readers to share your pages on their social networks. 

AddThis lets your readers easily share your website on their own social networks.