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How to Organize the Content of Your Website

The right organization makes finding answers easy, essential source of satisfaction for your reader
The right organization makes finding answers easy, essential source of satisfaction for your reader

Readers come to your site for a specific reason

They have questions that they hope you can answer. 

 

Your content should be written with your reader in mind. You need to write in a way that they will understand. However, readers can also be impatient, and be willing to move to another page, or even another website, if they are not able to quickly find answers to their questions.

 

We have created a simple guide for you to follow, to help you build your site with your readers and search engines in mind: write for the web

The content of your website should be organized so that readers can easily find what they are looking for

Forgive us if for repeating this, but remember: "One topic per page," and "One idea per paragraph" :

 • Organize your content so that each topic you cover has its own page.

 • Label your tabs so that your visitors can guess the content of the page.

If the content of a page can't be guessed from the name of the tab, consider moving the content to another page or creating a new page. Be careful not to have content in your site that is not at least suggested in the tabs.

 • Links between pages give readers options and allow them to further develop the subject they are reading about. The number of pages read per visitor is often more important than the number of visits itself ... Learn more about the importance of internal links. 

 • Within your pages, break your content into relevant paragraphs, setting Titles (the T icon in the text Editor) to describe as accurately as possible the content that is to follow. Be precise and specific. If you are careful you will also be able to capture some of the keywords that you have previously defined as important into this title.

 • All this will make it much easier for your readers to navigate your site. Your pages are always easily visible from the menu bar on the left hand side of your site. If each topic is given its own page, then your readers will be able to quickly navigate to the topic they are looking for, while skipping topics that do not interest them. 


Remember the same concepts that help your readers also help Google

By organizing your site so that each topic has its own page, you will also be placing strongly related keywords and key phrases onto a single page. Google analyzes words and the relationship between them when referencing your content. You are basically helping Google to provide the most relevant pages to readers. 

Take a few moments to watch these videos provided by Google:

They will help give you an idea of how Google search works and why it is important to have your content separated by topic. 

How can I know what questions my visitors will have?

First of all, think about how you would try to ask about your business or activity if you were searching for something similar on Google. Really try to imagine that you don't know everything that you know.

You could even ask a friend to search for what you do, giving them no clues, and just watch what they type.

Also, at the bottom of a page of Google search results there is also a "related searches" section. You might find some ideas here because this section consists of questions actual users have typed into the search box.

How do I choose the right key words and phrases?

Keywords and phrases come from a combination of your knowledge of what you do, and how people search for it. The answer to this question is therefore very similar to the answer to the question above

Keywords can be words from the questions people type into Google. They can also include the words and phrases that your clients or friends use when talking to you about what you do.

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